Your Competitors Are Stealing Your Customers. Here's How.
The trades industry hasn't changed - but the way customers find tradesmen has. If you don't have a professional online presence, you're invisible to 87% of potential customers before they ever pick up the phone.
of people search online before hiring a tradesman
is how long they look at a website before deciding
average annual revenue lost to poor online presence
of tradesmen have no website at all
*Figures based on industry research and Google consumer surveys.
The Directory Trap
Checkatrade. Rated People. MyBuilder. Most tradesmen have tried at least one. Here's why they don't solve the problem.
You're One of Twenty
Every customer who searches finds you sitting next to 10, 15, sometimes 20 competitors on the same page. You have no brand, no identity. You're just a name and a star rating. The only way to stand out is to undercut on price - and that's a race to the bottom you don't want to win.
You're Renting, Not Owning
You pay £100–£200 a month for visibility that disappears the moment you stop paying. You're not building anything. No website. No SEO. No asset. Every penny spent is gone the day you cancel.
The Leads Are Worse
Directory leads are price-shoppers. They're getting 5 quotes at once and going with the cheapest. Your own website attracts customers who've already decided they want YOU - they just need to confirm you're legitimate. That's a completely different conversation.
Checkatrade
Checkatrade costs up to £2,400/year- for leads you share with competitors, on a platform you don't own, with no long-term return.
TradieFlow
TradieFlow costs £588/year after setup - for a website you own, that builds your brand, ranks on Google, and works 24/7.
The DIY Dead End
Wix. Squarespace. WordPress. They look easy in the adverts. In practice, most tradesmen spend a weekend on it, get something that looks okay on their laptop, and then never touch it again.
- ✗Looks broken on mobile - where 70% of searches happen
- ✗No local SEO - Google has no idea where you work
- ✗Generic templates that look nothing like a real trade business
- ✗Enquiry forms that go to spam or don't work at all
- ✗No Google Business integration
- ✗You're maintaining it yourself - or it rots
Welcome to Dave's Plumbing. We offer plumbing services in the local area. We have been in business for many years and pride ourselves on quality workmanship. Please do not hesitate to contact us for all your plumbing needs and requirements. We cover all areas.
“The average Wix site built by a tradesman gets zero enquiriesin the first 6 months. Not because the work is bad. Because nobody can find it.”
The Agency Problem
Hiring a web agency sounds like the professional option. Here's what it actually looks like.
Week 1
Weeks 2–3
Weeks 5–6
Week 8
Week 10
Month 3
Month 6
The Result
Total cost: £3,000+ and 6 months of your life. For a website that doesn't convert.
What Actually Works for Tradesmen.
It's not complicated. A tradesman's website needs to do exactly four things well.
Look Trustworthy in 8 Seconds
A customer decides whether to enquire or leave within 8 seconds. The design, the layout, the professionalism - it all has to say "this is a real business" immediately. No templates. No stock photos. No cluttered menus.
Show Up on Google
Local SEO built in from day one. Your town, your trade, your services - all optimised so that when someone searches for what you do near where you work, you appear. Not buried on page 4. Visible.
Make It Effortless to Enquire
A contact form that works. A phone number that's always visible. A clear call to action on every page. Remove every possible barrier between "someone interested" and "someone who's called you."
Work on Every Device
70% of searches happen on a phone. Your site needs to be fast, clean and fully functional on mobile - not a shrunken version of the desktop site. Built mobile-first, every time.
TradieFlow builds exactly this - for every tradesman, in every town, in under a 48 hours.
Let's Do the Maths.
You don't need to take our word for it. Run the numbers yourself.
Adjust your numbers
Your current situation
With TradieFlow
*Based on industry averages. Individual results will vary.
Stop Losing Jobs to Tradesmen Who Are Worse Than You But Look Better Online.
TradieFlow gets you a professional website, built in a matter of hours, for less than the cost of one lost job. No DIY. No agency fees. No waiting.