I've spent over a decade building websites for some of the UK's biggest brands.
TradieFlow is what I built for yours.
I'm Liam - a full-stack developer from Greater Manchester. I've built custom Shopify stores for McLaren, Racing Green, Supplement Needs, Dcypher, Beards & Daises. I've shipped 130+ development tickets in a year, led headless migrations, and built 3D configurators from scratch.
TradieFlow isn't a side project. It's the most deliberate thing I've ever built.
12+ years
building for the web
McLaren, Racing Green, Supplement Needs, Dcypher, Beards & Daises
brands I've built for
48 hours
from signup to live site
Why tradesmen?
Growing up around the trades
Growing up in Greater Manchester, tradesmen were everywhere around me. Builders, plumbers, sparks - proper skilled people who were brilliant at their trade and terrible at being found online.
Watching good businesses lose
I watched good businesses lose work to worse ones. Not because of skill. Because of a website.
The Shopify lightbulb moment
I'd spent years building Shopify customisers - systems where a client could change colours, layouts, fonts, and content without touching code. One day it clicked: tradesmen need exactly this. Not a drag-and-drop builder that produces something generic. A proper system, built specifically for the trades, that produces something that looks like it cost £3,000 - in 48 hours.
So I built it
TradieFlow isn't a side project. It's the most deliberate thing I've ever built.
Built the right way. Not the easy way.
Shopify's customiser architecture lets merchants control every section of their store without a developer. I know that system inside out - and when I built TradieFlow's dashboard, I used the same thinking.
Every theme is a completely isolated system. Every section is editable. Every change is instant. The customiser works the way Shopify's does - because I've spent years building inside Shopify's and I know what makes that experience feel effortless.
The difference is this is built for a plumber in Bolton, not a fashion brand in London.
You're not hiring an agency. You're getting a developer's product.
Agencies charge £3,000–£5,000 and hand you something you can't touch without calling them. DIY builders give you infinite options and produce something that looks like everyone else's.
TradieFlow is neither. It's a product I've engineered specifically so a tradesman can manage their own professional website - without needing to understand any of it.
Same dashboard logic I've shipped for brands with millions in revenue. Built for someone who just wants the phone to ring.
Built to last.
The content matters more than the name. These are genuine commitments to every tradesman who signs up.
Continuous improvement
New themes, new features, regular updates. You're not buying a website that gets left behind. TradieFlow keeps getting better - and so does your site.
Your data, your site
You can export everything at any time - your content, your images, your copy. No lock-in, no questions asked. It's yours.
Full data portability
Pricing won't change on you
The price you sign up at is the price you keep. Tradesmen hate surprises on bills. So do I.
Real support from a real person
Not a chatbot. Not a ticket system. Email Liam directly. This is a genuine differentiator against Wix and Squarespace.
99.9% uptime commitment
Hosted on Vercel's global network. Your site stays fast and stays up.
Need something completely custom?
TradieFlow is perfect for most tradesmen - but some businesses need something that's entirely theirs. A fully bespoke website, designed and built from scratch around your business.
Same developer. Same quality. Completely tailored to you.
A word from Liam
“If you're good at your trade, you deserve a website that shows it. That's the only reason TradieFlow exists.”
I'm still the person who answers the support emails. I'm still the one pushing the code. If something's broken, I fix it. If something could be better, I build it.
That's not going to change.
Liam Hart
thedevco.uk