Cookie Policy
Last updated: 19 March 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information. Some cookies are also used for advertising and analytics purposes.
2. How we use cookies
TradieFlow uses cookies and similar technologies (such as local storage and tracking pixels) for the following purposes:
- To keep you signed in and maintain your session
- To understand how visitors use our website so we can improve it
- To measure the effectiveness of our advertising campaigns
- To deliver more relevant ads to people who may be interested in our service
3. Types of cookies we use
Strictly necessary cookies
These cookies are essential for the website to function. They enable core features such as authentication and security. You cannot opt out of these cookies as the service would not work without them.
| Provider | Purpose | Duration |
|---|---|---|
| Clerk | Authentication and session management | Session / 7 days |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information. This helps us improve the site for future visitors.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics | Website traffic analysis, page views, user behaviour | Up to 2 years |
| Google Tag Manager | Manages and deploys analytics and marketing tags | Session |
| PostHog | Product analytics and usage patterns (via local storage) | 1 year |
Advertising and marketing cookies
These cookies are used to track visitors across websites and display ads that are relevant and engaging. They also help us measure the performance of our advertising campaigns.
| Provider | Purpose | Duration |
|---|---|---|
| Google Ads (AdWords) | Conversion tracking, remarketing, and ad performance measurement | Up to 540 days |
Functional cookies
These cookies enable enhanced functionality and personalisation, such as live chat support.
| Provider | Purpose | Duration |
|---|---|---|
| Tidio | Live chat widget and visitor identification | Session / persistent |
4. Google services
We use several Google services through Google Tag Manager (GTM). These services may set their own cookies on your device:
- Google Analytics: Collects anonymous data about how visitors use our site, including pages visited, time spent, and traffic sources. This data is aggregated and does not personally identify you.
- Google Ads (AdWords): Tracks conversions from our Google advertising campaigns and enables remarketing to show relevant ads to people who have previously visited our website.
- Google Tag Manager: A tag management system that loads and manages other tracking scripts. GTM itself does not collect personal data but facilitates the deployment of tags that may.
Google may use the data collected to contextualise and personalise the ads of its own advertising network. You can learn more about how Google uses data at Google's partner sites policy.
5. Managing your cookie preferences
You can control and manage cookies in several ways:
- Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Note that blocking certain cookies may affect the functionality of our website.
- Google Ads opt-out: You can opt out of personalised advertising by visiting Google Ads Settings.
- Google Analytics opt-out: You can install the Google Analytics Opt-out Browser Add-on.
- Network Advertising Initiative: You can opt out of interest-based advertising from participating companies at networkadvertising.org.
6. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The “last updated” date at the top of this page will always reflect the most recent version.
7. More information
For more details on how we handle your personal data, please read our Privacy Policy.
If you have any questions about our use of cookies, please contact us at:
hello@tradieflow.uk